Blend

CHIVAS

Produced by Chivas Brothers, owned by Pernod Ricard. Chivas Regal traces its roots back to 1801. Chivas Regal’s home is Strathisla Distillery at Keith, Moray in Speyside, Scotland, the oldest operating Highland distillery which was founded in 1786.

It is the market-leading scotch whisky 12 years and above in Europe and Asia Pacific. Chivas Regal sales grew by 61% between 2002 and 2008

Chivas Regal Extra: a new no-age-statement expression with a higher proportion of sherry casks and priced between the 12 and 18 year old expressions.

Chivas Regal 12 Year Old: Blended from whiskies matured for at least 12 years.

The Chivas Brothers’ Blend: Launched in 2012 as a Duty Free exclusive. This new blend pays tribute to the pioneering art of blending and the Chivas house style, with a predominance of Speyside malts, in particular Strathisla and Longmorn.

Chivas Regal 18 Year Old: Blended from whiskies matured for at least 18 years. Chivas 18 is a rich and multi-layered blend that includes over twenty of Scotland’s rarest single malt Scotch whiskies. Winner of multiple Gold awards at the International Wine & Spirits Competition and the San Francisco World Spirits Competition.

Chivas Regal 25 Year Old: Created using whiskies aged at least 25 years; available only in limited quantities with a retail price of c$300.

Johnnie walker

Johnnie Walker is a brand of Scotch Whisky owned by Diageo that originated in Kilmarnock, Ayrshire, Scotland.

The most widely distributed brand of blended Scotch whisky in the world, it is sold in almost every country, with annual sales of over 130 million bottles.

Originally known as Walker’s Kilmarnock Whisky, the Johnnie Walker brand is a legacy left by John “Johnnie” Walker after he started to sell whisky in his grocer’s shop in Ayrshire, Scotland. The brand became popular, but after Walker’s death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a popular brand. Under John Walker, whisky sales represented eight percent of the firm’s income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.

Prior to 1860, it was illegal to sell blended whisky. During that time John Walker sold a number of whiskies—notably his own Walker’s Kilmarnock. In 1865, John’s son Alexander produced their first blend, Walker’s Old Highland.

Alexander Walker introduced the iconic square bottle in 1870. This meant more bottles fitting the same space and resulted in fewer broken bottles. The other identifying characteristic of the Johnnie Walker bottle is the label, which is applied at an angle of 24 degrees and allows text to be made larger and more visible.

From 1906 to 1909, John’s grandsons George and Alexander II expanded the line and introduced the colour names. In 1908, when James Stevenson was the Managing Director, there was a re-branding of sorts. The whisky was renamed from Walker’s Kilmarnock Whiskies to Johnnie Walker Whisky. In addition, the slogan, “Born 1820—Still going Strong!” was created, along with the Striding Man logo, a figure used in their advertisements to this day, created by illustrator Tom Browne, in honour of the founder, and given the same name.

Johnnie Walker White was dropped during World War I. In 1932, Alexander II added Johnnie Walker Swing to the line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth.

The company joined Distillers Company in 1925. Distillers was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997.

Johnnie Walker is no longer blended in Kilmarnock, and has not been for many years. The bonded warehouses and company offices (now local authority) can still be seen in Strand Street and John Finnie Street.

On 1 July 2009, Bryan Donaghey, Diageo Managing Director for Global Supply Scotland, announced that Diageo intended to cease production at the plant in Kilmarnock. Under a restructuring programme across Scotland, production would be moved from the brand’s original home to Diageo plants in Leven, Fife, and Shieldhall, Glasgow.

News of the planned closure had widespread media attention and condemnation. Following the decision, a public campaign was waged to try to persuade Diageo to reverse this decision. However on 9 September 2009 Diageo stated that they intended to press ahead with the move away from Kilmarnock and that the matter was “closed”.

The Johnnie Walker plant, the largest employer in the town of Kilmarnock, closed its doors in March 2012.